Online vs In-Store: How Packaging Attracts Customers

Online shopping is still a fairly new phenomenon in the history of trade, with the first secure retail online transaction occurring in 1994 by either NetMarket or Internet Shopping Network. Today, according to Kantar Worldpanel, sales of groceries online reached

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Dietary Restrictions and the Food Industry

Dietary restrictions are common in our society. Many people choose to avoid or consume certain foods as a personal preference. Others choose this path because they have no choice e.g. they have a food allergy. The food industry is rising

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Sustainability of Fairtrade Foods

Sustainability and fairtrade are two concepts which intermingle and overlap in many senses. One is the act of providing a fair wage and sourcing of the product, whilst the other is the act of ensuring that sourcing the product is

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Italy: The World’s Artisan Food Producer on Show in Milan

The four day TuttoFood event this year takes place from 8th to 11th May at the Fiera Milano in Milan. Held biennially, this premium event has made its way into third place among B2B food fairs in Europe. It is

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The Importance of Customer Insight

Customer Feedback

Understanding the needs and desires of your customer is one of the most important things to consider when creating consumer products. This is something that food manufacturers should be aware of as they create, brand and market their products, regardless

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Reducing Food Waste with Better Packaging and Labelling

An important concern in modern society is the issue of food waste. Approximately one-third of the food produced in the entire world (around 1.3 billion tonnes) ends up in landfill. In the UK, 18 million tonnes of food goes to

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Natural Food Europe comes to ExCel

The eagerly anticipated Natural Food Show returns to London ExCel on 2-3 April 2017.  As part of Natural & Organic Products Europe, the exhibition is the only dedicated trade show in the UK to showcase the latest natural and organic

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Harmful Chemicals in Fast Food Packaging

Packaging is important. It creates expectations of flavour and helps you to market your products. But not all packaging is created equal. Fast food is not known for its health benefits, as it contains high levels of grease and calories. However, it

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KLBD Kosher Certifies Sake Manufacturers

Rabbi Dome in Sake Factory Tamanohikari Japan April 2016

We have spoken numerous times about how your business can benefit from kosher certification, and we are seeing more food manufacturers approaching us in order to add the KLBD Kosher certification label to their packaging. One such business we recently

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New Addition to Food Labels?

Labels, including kosher food labels, are integral components of food packaging, as they contain all the necessary information about a specific food or drink. This includes nutritional and allergy information. And, in what will be a first, exercise labels are

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Seasonal Marketing

marketing strategy

With the holiday season in full swing, many businesses look at ways to make their marketing campaign more effective during this time of year. It seems like there is always an event to celebrate during every single month, but December

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Can Packaging Affect Taste?

Packaging plays a very important role in keeping food and drinks safe, from factory to consumer. It is also an essential element in marketing – the more visually appealing it is, the more likely consumers are to purchase the product.

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