When selecting a kosher certification agency there are a few things that companies should take into consideration.
It is important that your kosher certificate is globally accepted by consumers, manufacturers and other kosher certification agencies. KLBD has been operating for over a century. As Europe’s largest kosher agency KLBD is respected and accepted by all parties worldwide. KLBD is also known as Badatz London. Some manufacturers, importers or consumers in Israel might be looking for a ‘Badatz’ certification. KLBD, as part of the London Beth Din, can offer the ‘Badatz’ certification. We can provide companies with a Hebrew logo which will fulfil these requirements and appease these demands.
Kosher certification can present challenges, it is important that an agency has experience in dealing with these so that you get the best service. KLBD is noted for its pragmatic approach to problem solving the challenges faced in certain complex production environments. Our office based team is on-hand to work together with you throughout the entire process from application to post certification marketing.
The agency you choose should also have knowledge of your specific product or service. KLBD’s expertise includes flavours, aromas, herbal extracts, dairy ingredients, fats, oils and retail products. Of course, the fee is going to be an important factor to consider when choosing an agency. KLBD guarantees to always offer a competitive price for their kosher certification services.
The additional services being offered are also important to consider. KLBD recognises that tastes and health concerns are changing and is quick to react to and service these new trends in food production, allowing us to adapt according to your company’s needs.
Our designated marketing team assist companies in reaching the market. Our kosher certified companies gain unprecedented exposure on our social media platforms, e-newsletters, food events, trade shows, app and website.
In a rapidly evolving industry, where innovation, quality, and compliance are paramount, engaging the services of the right kosher agency as consultants is a strategic move for companies aiming to stay competitive and meet the demands of the modern market. KLBD with world-class experts, a team with extensive experience of the production environment and a pragmatic approach to problem-solving is sought after by many companies to deliver cost-effective solutions for kosher certification.
KLBD regularly posts on Instagram, Facebook, Twitter and LinkedIn. We have an extremely active Facebook group that boasts over 10,000 consumers looking for kosher products. Once certified we will post in the group to let consumers know! We also regularly publish recipes, photos and reminders for KLBD certified products. As a KLBD certified company your products will be able to benefit from this unique social media platform giving direct access to your target market.
In recent years demand for kosher certified products has increased dramatically. A quartz article, 2015, identified that less than 2% of the USA’s population is Jewish yet 41% of the country’s packaged food is kosher.
A 2023 research report from SkyQuest estimated the kosher industry to be worth around $41.2 billion in 2021. With an annual growth rate expected of around 6.4% this will lead to a market worth $67.7 in 2030.
The kosher food market encompasses almost every segment of the food and drink industry from ingredients including chemicals, baking products e.g. preservatives, raising agents to processed food & beverages and food packaging. In addition some vitamins and over the counter (OTC) pharmaceuticals are kosher certified. Almost all major manufacturers produce at least some food products that bear the kosher symbol, including Mars, Tate & Lyle (ASR), Kraft Heinz, Mondelez, Nestle, Unilever, Suntory, Tesco, Hovis and Warburtons.
Kosher certification can support changes and trends in the food and drinks industry, particularly the continued demand for clean and clear labelling and greater transparency. The kosher logo can:
Help simplify the label. The kosher logo is an easy way to identify the absence of certain ingredients for example meat, fish and dairy which is important for those with allergies or following a particular diet e.g. vegetarian.
Reassure consumers about the safety and manufacturing processes as it highlights that the product has been independently checked by a reputable organisation.
Highlights honesty and transparency. The kosher logo is a guarantee of honesty. It assures consumers that a company is being honest about the ingredients and processes they are using to manufacture their products.
The kosher logo was found by Mintel, 2014, to be the leading claim on new products in North America, at 41% nearly twice as much as the ubiquitous claim of gluten-free. This provides a good indication of growth areas and the direction in which the market has been heading.
Unsurprisingly, Kosher products continue to feature as a trend at Anuga; the world’s largest food and drink exhibition. According to Innova Market Insights North America accounts for 55.6% of all food and drink product launches with a kosher claim (July 2021 – June 2022). Meat Substitutes and Alcoholic Beverage launches with a Kosher claim are growing fast at +16.9% and +13.8% (CAGR, July 2017 – June 2022). Meanwhile product categories with the highest claim for kosher (July 2021 – June 2022) were Bakery 16.0%, Sauces & Seasonings, 13.3% and Snacks 9.9%. In 2015 out of 6,600 exhibitors 16% offered some kosher products. This highlights the significant market potential for kosher certified products.
Following recent scandals in the food & beverage industry consumers have been increasingly concerned about the origins of their food; kosher certification is a means of providing certain assurances to consumers.
Not only those following a kosher diet look for the kosher logo. Where there is no halal certification, muslims rely on the kosher certificate. Vegetarians understand that a kosher logo will signify if there is meat or fish in a product. Kosher logos also highlight when dairy is present in a product which is very useful for consumers with allergies.
According to a mintel survey in 2008 consumers also prefer kosher food for reasons of food quality (62%) or for general healthiness (51%).
In a survey by the mintel group in 2005 55% of respondents who bought kosher foods said they thought these foods held a higher mark of health and safety than non-kosher items, 38% were vegetarians and 16% said they eat halal.
Multinational brands such as mccain’s have recently attained kosher certification. As more manufacturers enter the kosher market the consumer has greater choice; at the same time retail prices for kosher products have fallen.
