If you want to get your products in front…
Things are Spicing Up
PT Tripper Nature is a global supplier of spices. Currently Tripper exports cinnamon, cloves, coffee, ginger, nutmeg and mace, vanilla, turmeric and natural extracts worldwide including America, Europe and Asia.
Demand in recent years has been relentless but production has not kept pace. As a result, the global seasonings and spices market is projected to reach US$16.6 bn by 2019. This, coupled with seasonings and spices indispensable nature within the food industry makes it a very attractive market for suppliers.
Companies from APAC, like Tripper, are particularly interested in supplying manufacturers in the EU and North America. In order to do so successfully, companies must adapt their product offering to meet the needs of these markets.
Tripper’s main export markets are USA and Canada. Therefore “being kosher certified is a must for us,” advised Olivier Bernard, PT Tripper’s Director. Furthermore, he confirmed that “it has had a positive impact on our US sales.”
Moreover, recently there have been increasing concerns about the quality of the products from countries within APAC. Often, due to the perceived economic gain food fraud in spices and herbs is on the rise. There have been numerous instances where spices are intentionally mixed with cheaper varieties, for example synthetic varieties or salt or unintentionally contaminated with fertilisers or insects. Tripper predict that “the food scandals we are regularly witnessing will force food companies to focus more on safety in the coming years.”
As a result importers are extremely wary of their sources. Importers and manufacturers are interested in working with fewer suppliers who can meet all their needs and with which they can develop long-term relationships. Many companies experience price pressures and therefore have no choice but to source their spices from developing countries. In these instances, importers and manufacturers will only buy from suppliers they trust, these which have a good track record and which provide full transparency and traceability.
Olivier explained how Tripper meet these continuous demands. “At TRIPPER we have complete control over the sourcing and processing of our products therefore ensuring quality and traceability of all our products. This is possible because we have manufacturing operations at origin, in Indonesia, and are very close to our suppliers with whom we work on sustainable programs. In 2015 we were the first company in Indonesia to be certified FAIR FOR LIFE by IMO for our cinnamon from Kericinci, Sumatra. ”
In addition to KLBD orthodox kosher certification Tripper has put in place an internationally recognised quality system including ISO, HACCP, NFPA, USDA, Organic and Halal. In this way, Tripper is able to comply with the strict regulations of the EU and USA regarding quality, food safety and traceability.
In the next five years, according to Tripper, the market will become increasingly competitive and only some companies will be able to remain successful. Olivier explained, “As competition continues to increase, only certain companies will manage to keep investing in quality, safety, and sustainability. We want to be in that group of companies. We also want to invest in new technologies in order to generate more added value ingredients.”
The global increase in demand can be attributed to rising income levels which are changing consumers’ spending habits, according to Persistence Market Research. Most recently, analysts have seen a growing curiosity towards more complex and sophisticated flavours due to changing demographics. Manufacturers continue to take advantage of this opportunity increasing their use of spices and seasonings, in particular, in snack foods and ready-to-eat meals.
The growing demand is predicted to be accompanied by a trend towards bolder, Asian, flavours to provide consumers with that extra kick. In particular, McCormick has identified spices such as Tumeric, Ginger, Garlic and Chilli amongst other flavours traditionally found in Asian cuisines.
Spices add to the taste, colour and nutritional value of many food and beverage products. Furthermore spices are being used by multinational corporations who are aggressively trying to reduce salt content. For example, Unilever Netherlands is working to adapt its recipes, reducing unhealthier ingredients such as salt and sugar and replacing these, to some extent, with herbs and spices.
Throughout the last 20 years Tripper has successfully established itself as a trustworthy, reliable supplier worldwide. Tripper is a truly international company. In addition to supplying manufacturers around the world, it has a warehouse in the USA and exhibits at some of the leading global exhibitions worldwide including FI Europe and Biofach.