Hovis is KLBD Certified

Hovis is KLBD Certified

15 June 2016

A leading global kosher certification authority, KLBD, are pleased to announce that Hovis®, one of the country’s most-recognised brands, have chosen to become KLBD certified. Most of the range, including Hovis® Soft White, Best of Both® and Seed Sensations® have secured KLBD certification.

KLBD, which is the kosher food division of the London Beth Din (Court of the Chief Rabbi), is Europe’s largest Kosher Certification Agency. Kosher accreditation adds additional product quality and health and safety assurances.

Rabbi Conway, Director of KLBD, said: “To have another national brand, and especially one of the calibre of Hovis, choosing to get KLBD Kosher Certification shows the standing of kosher within the retail market.  Kosher is synonymous with quality and our certification can help companies stand out in a competitive food industry and enable even well-known brands to enhance their market position.”

‘You can now buy a wide range of Hovis’® best-selling bread products safe in the knowledge that they are certified Kosher. The Hovis® brand has been loved by consumers for over 130 years. Recognised as “healthy, traditional and tasty”, the Hovis® brand has an enormously strong sense of heritage and trust (Source: Davis McKerr Qualitative research 2014) which is why its great news to see our popular loaves added to the list of Kosher products.’ Sophie Lyons – Marketing Manager Hovis.

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