Standing Out from the Big Players in the Food Industry

Standing Out from the Big Players in the Food Industry

20 March 2018

The food industry is an incredibly competitive market, creating a challenging environment for younger companies looking to compete with household names. However, there are ways in which many smaller companies are able to compete with the big brands as they encourage consumers to choose their products from shelves filled with similar items.

Considering the Power of Packaging

We often write about how important packaging is when it comes to attracting the attention of customers. From colour to size, the way we package food has a huge impact on how consumers interact with it and react to it.

When competing with well-known brands, it is important to avoid underestimating just how powerful familiar logos, colours and images can be. Many consumers will be able to pick their favourite products from the colours used on the packaging without paying much attention to surrounding items. For example, the dark purple of Cadbury is almost as synonymous with the brand as the logo itself.

With this in mind, it is important to consider how packaging can be used to grab the attention of consumers, diverting their eyes from familiar products on the supermarket shelves.


Conveying a Relatable Message

Consumers often interact with food brands beyond simply picking up an item and consuming it. Many successful brands can be found on social media platforms, communicating effectively with their customers. This gives a great opportunity to convey the values and ethos of the company which can be highly effective when finding a way to stand out from other similar products.

Some brands are able to develop a relationship with consumers by showing that they have a message, whether they are ethical, humorous, luxurious or approachable. Becoming personable can often help consumers to relate to a brand when they are faced with big brands that may seem almost ‘faceless’; without personality.

Displaying Relevant Certifications

The colour, shape and size are not the only important elements of food packaging – there are other factors to consider, such as the information presented to customers when they pick the item off the shelf.

Displaying relevant certifications can be an effective way of competing with successful brands as it is seen as a mark of trust-worthiness, reliability and quality. The KLBD Kosher certification can be found on the packaging of many household names, such as Kettle Chips, Mars and Colman’s. By adding this certification to your product, you join the ranks of many well-loved and well-trusted products.

This can be a powerful tool when competing with these big, well-known brands, ensuring that customers feel as though they are purchasing something that is trustworthy and of a high-quality when they choose it.


You can find out more about how to get kosher certification and the benefits by getting in touch with a member of our team. Fill out our application form or give us a call on +44 (0) 20 8343 6255 and we will be happy to answer any questions you may have and help you to acquire kosher certification.

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