Kosher Certification: Why Would Your Business Benefit?
A lot of people are familiar with the term ‘kosher’. It refers to the way food is prepared according to Jewish law, and it’s becoming increasingly popular. While a lot of people who prefer kosher products are Jewish, there’s a larger and expanding kosher consumer market for non-Jewish people. This is due to the fact that many people see kosher as a quality symbol. Furthermore there are those with special dietary needs, such as vegetarian or lactose intolerant, and who want to take advantage of kosher products which fulfil those needs. By taking the decision to produce kosher certified products in your business, you’ll open up a world of opportunities.
With kosher accreditation you’ll be able to market your products to both kosher and mainstream markets. For example, vegans and vegetarians may want to purchase goods that have not had any animal products in any part of its preparation, as anything kosher that contains meat, or has been made by equipment used to prepare meat, is labelled accordingly. This makes kosher products appealing to a wider audience and, because the demand for these products has risen in the last few years, it can help you expand your business.
According to a Quartz article in 2015, although only 2% of the population of the US identify as Jewish, over 40% of food and drinks packages were labelled as kosher in 2014. It’s clear from figures such as these that there is a growing demand for kosher labelling, so there is an excellent opportunity for businesses to join a growing trend and help to meet that demand.
Claiming that your products are kosher is different to actually having a certified label your customers can trust. For this reason, many businesses are opting to become certified. The market is there, but to be able to reach it it’s vital that you ensure the transparency of the processes, including how the food is manufactured – this shows that you’re aware of your customers’ needs and want to comply with them.
The market for kosher certified products is expanding on a global scale, and becoming certified can help your business take advantage of this. Obtaining kosher accreditation is a quick and easy process, and it will give you access to a larger customer base. If you have questions you’d like to see answered about becoming certified, please don’t hesitate to get in touch with a member of the KLBD Kosher team today and start reaping the benefits of becoming accredited.