16 - 17 May 2017

PLMA’s 2017 “World of Private Label” International Trade Show will be held at the RAI Exhibition Centre in Amsterdam, and will present over 4,300 exhibit stands including nearly 60 national and regional pavilions.

Products on display will include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares & DIY.

The show floor is divided into separate food and non-food halls to help visitors make the most of their time.

To ensure you get the best from private label in Europe according to a recent report by IRI you need to have an individual strategy for each country.

Private label brands grew in 13 of 20 countries tracked by Nielsen and still have the greatest share of any national market in the UK.