KLBD Kashrut Division London Beth Din

How To Promote Your Company As Kosher

Here are 3 steps to maximise the use of your KLBD kosher certification:

1. Use the KLBD logo on your kosher certified products

All products that are KLBD kosher certified as listed in the KLBD kosher certificate should have the KLBD logo printed on the label in a manner that is easily seen.

For example, if you have a consumer product that is kosher certified, the best place to have the kosher logo is on the front of the packaging. Printing it on the back may miss the eye of the kosher consumer. That's over 25 million people worldwide looking for the kosher logo on food products. Today's consumer is not deterred by price; it's the quality they seek.

If your product is an industrial product, then the KLBD logo should be printed clearly on the front label, box, drum, bag, etc. Make sure you use the right KLBD logo especially if it a dairy certified product. The letter 'D' is required to be added next to the KLBD logo to denote the dairy status. Check the KLBD kosher certificate and discuss with us if you have any questions.

2. Promote your kosher status

Marketing your kosher certification can prove to be a powerful sales tool. Use the KLBD logo in all your marketing material, posters, brochures, website and even name cards. This will ensure that clients know that you are KLBD certified and you can then start the task of selling your product and its benefits. Scanning the kosher certificate and having it readily downloadable from your website can save a lot of time to help companies make easy decisions on choosing you as their supplier.

3. Educate your staff and workers on your kosher status

Educating all the staff about the kosher status of the company is not only a strategic marketing tactic but it helps staff understand the importance of what kosher is about and how to make the best of the information. You never know when staff from the laboratory or factory floor to the marketing and managerial team will meet potential clients. Ensure that all your members of staff know that your plant is KLBD kosher certified and specifically what products are kosher certified. Many times, only the factory manager seems to know about the kosher status of the plant and the marketing staff are not even aware of who certifies the plant.

KLBD Head Office: 305 Ballards Lane, London, N12 8GB;