Following on from our earlier article on the diversity…
The Dangers of Poor Packaging
The packaging that hosts your food or drinks products is the first thing that consumers see when they’re scouring the shelves. The reality is, that no matter how good your product is, if the packaging puts consumers off, it just won’t sell. So, what are some of the mistakes being made by food manufacturers when it comes to their packaging?
The food industry is no stranger to excessive packaging – one of the biggest culprits being crisps. Using more packaging than is necessary can be off-putting and misleading for consumers who pick up a packet of crisps, expecting there to be a certain amount of product, only to be disappointed once they open the bag. However, this is not the only negative effect of excessive packaging. Consumers are becoming more aware of the environmental impact of daily life, so are more likely to opt for products that uphold environmental values.
Poor Colour Choice
The design of food packaging plays a huge part in attracting customers, and the colours you use can have an impact. Typically, natural food colours are to be encouraged – red and yellow are the most popular choices. The fast food industry is saturated with these colours, so manufacturers of healthy foods must be wary of this colour combination. Blue and purple are the most dangerous colours to use in food packaging. There are very few natural food products that are blue or purple in colour, so consumers do not associate these colours with natural products.
Consumers want to know exactly what they’re getting when they look at your product, and they want to know it fast. If the labelling is unclear or misleading, this can have a particularly negative impact on the way consumers interact with your product. A busy and cluttered label is an example of poor labelling – too much information can be confusing and difficult to understand. The same can be said for not enough information on a label; if consumers can’t be sure of what is actually in the product, they are unlikely to make a purchase. Consider putting the logos of your certifications on the front rather than on the back of your products. Here at KLBD Kosher, we know how important it is for your consumers to trust in your labelling.
The KLBD Kosher accreditation gives peace of mind to consumers as they can trust the claims made when they see our logo on your product. Applying for certification is a simple process, and we will take care of the assessment in a professional and efficient manner. Contact us today to find out more about our services. Call +44 (0) 20 8343 6255 to speak to a member of our qualified team.