Seasonal Marketing

Seasonal Marketing

28 December 2016

With the holiday season in full swing, many businesses look at ways to make their marketing campaign more effective during this time of year. It seems like there is always an event to celebrate during every single month, but December truly comes out on top.

Many customers are seeking gifts, products and food to spend money on, so it is vital that, as a business owner or food manufacturer, you can take full advantage of the holiday season. This can result in an increase in sales, which further proves the importance of using the season to market your products.

Create Custom-Made Products

With an increasingly health-conscious society that is always seeking new foods and following trends, it is imperative that businesses are able to offer their customers exactly what they are looking for. But how can you achieve this?

According to MarketLive, 55% of consumers will share their personal preferences in exchange for product recommendations that are specifically tailored to them. This means that if food businesses survey their clients, they can create packages, products and services that are personalised to their preferences.

This is especially important during the holidays, given that many consumers are seeking the perfect gift for their loved ones, meaning the end result of this marketing strategy is a higher chance of seeing a boost in sales.

marketing strategyHoliday Packaging

There is no denying that people expect to find holiday-related products on the shelves during this time of year – and actively seek them as well. The same is true with packaging. By creating visually appealing, relevant packages, you can draw consumers’ attention to the products and increase the possibility of a purchase.

While it is certainly vital that you can create packaging that stands out from the other countless holiday packages, it is also important to stay true to the holiday spirit and avoid differing too much from them. Consumers know what they want and, during this time of year, they want to see holiday-related items everywhere.

Food manufacturers can benefit from festive packaging even if their product remains the same. You do not need to change ingredients or create a special product just for the holidays – altering the package is often more than enough, as it will convey the message.

Know Which Products Are Better

During certain times of the year, some foods will be more popular than others, which is something food manufacturers and marketers need to consider when creating products or packaging. Because consumers’ culture and food preferences can vary. From vegetarian to genetically modified or organic, for instance, it is essential that food consumption patterns are analysed.

Meet your clients’ needs and requirements by being aware of what consumers want during this season and invest in the appropriate foods and packaging – and, of course, chose the right certifications.

Do Giveaways

Capitalising on certain opportunities is vital during this gift-giving season. Many customers are expecting promotions, sales and events. As part of retailers’ marketing campaign during this time of year, they can offer discounts, extended hours for extra shopping, and gift packages.

As a food manufacturer, you can also offer your client samples of new products or give away something for free. This can help you create stronger relationships with your clients and ensure that they will keep seeking your brand in the future.

KLDB Kosher is always aware of what is happening in the food industry, including how seasonal marketing can influence it. Do not hesitate to contact us today on +44 (0) 20 8343 6327 or email sharonfv@klbdkosher.org to learn more about how you can benefit from kosher certifications – and how we can help you get accredited.

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